David Rice is the group chief executive and a co-founder of Snap Analytics, the Bristol data and AI consultancy, and has spent about 20 years in business intelligence, data warehousing, and analytics (Snap Analytics; Darrell Irwin).
Building Snap Analytics in Bristol
He has been a director of the company behind Snap Analytics since it was registered in March 2012, and Snap launched as a two-person data platform business in 2020 (Companies House; South West Tech Daily). By October 2025 it employed more than 150 people, and he credited culture for much of that growth: “Our culture has been crucial to our growth because people enjoy working with us” (South West Tech Daily). He started from a plain problem: “Businesses really struggle to connect data and get insights from across the organisation” (South West Tech Daily).
Leading teams in the UK, India, and South Africa
As group chief executive he runs Snap’s strategy and operations across teams in the UK, India, and South Africa, and the firm lists Premier Foods, St James’s Place, and Vivo Energy among the companies it works with (Snap Analytics). He has said that AI now runs through all of its client work: “AI is at the forefront of every single conversation we have now” (South West Tech Daily).