Rafael Conde is co-founder and chief executive of Thinkia, the Madrid AI-native consultancy he started in 2020 with Carlos Delgado to treat artificial intelligence as the operating core of a company instead of an add-on service line (Thinkia; El Mundo UEStudio).
From digital transformation to AI-native
In a February 2026 interview with El Mundo’s UEStudio he said that working in technology transformation showed him digitalization automated tasks but did not change how companies think, and that AI looked like a structural shift on the scale of the internet or cloud (El Mundo UEStudio). He chose to design a firm for that environment from the start instead of bolting AI onto a classic consultancy model (El Mundo UEStudio).
Leading Thinkia
As CEO he argues that “when AI is a service, projects get executed. When it is the core, business systems get redesigned,” and that the competitive edge comes from organizations that integrate intelligence in a structural, scalable, and governed way (El Mundo UEStudio, translated from Spanish). On Thinkia’s crew page he frames the mission as turning bold ideas into scalable realities that create lasting business value (crew page).
Thinkia’s about page places strategy and engineering in the same team across twelve countries from a Spanish headquarters, which matches the operating model he describes in public interviews (about page).