Jordan Gurrieri is the co-founder and chief executive of BlueLabel, an AI development, implementation and consulting firm headquartered in New York, New York. A former Microsoft automation engineer and product manager, he now leads the firm’s work building AI agents for insurers, manufacturers, telecom operators and other companies.
Automation Work at Microsoft
He spent nearly 10 years at Microsoft in senior roles in business process and systems automation engineering and in product management, according to his BlueLabel biography. On the Just Curious podcast in 2025, he said that early automation work at Microsoft shaped the way he thinks about AI.
Writing Appsters With Bobby Gill
When Blue Label Labs published Appsters: A Beginner’s Guide to App Entrepreneurship, a book for non-programmers who want to turn an app idea into a business, the firm described him as its lead product designer and front-end developer. He wrote the book with Bobby Gill, who founded the firm in 2009 (BlueLabel). The firm says he has since led the development of more than 300 digital products.
Moving BlueLabel Into AI Agents
On the same podcast he described BlueLabel’s work automating dispatch for a regional telecom operator, which the episode notes credit with cutting downtime by 75% and doubling technician productivity. He told the host that the harder problem in moving AI pilots into daily use is change management inside the client company (Just Curious).